Charlene Fadirepo

Charlene Fadirepo is the Founder and CEO of Guidefi, a fin-tech platform that makes it easier for women and professionals of color to find their ideal financial advisors. Charlene started Guidefi after experiencing difficulty in finding the right financial advisor for her own family. Launched in 2019, Guidefi has garnered multiple awards including First Place in the In3 Labs Pitch Competition, and participation in the Duke Law Start-Up Clinic and Washington, DC-based SeedSpot Impact Accelerator for social entrepreneurs.


Charlene is a financial educator, banker, and author who spent the last 15 years of her career in financial services. Before starting Guidefi, she spent 4.5 years at the Federal Reserve Board of Governors, where she worked on consumer compliance and bank supervision audit initiatives. In addition to her full-time role as an Audit & Evaluations Manager, she also developed and co-launched the Diversity & Inclusion Committee within a 100+staff member Division at the Federal Reserve Board. Prior to working at the Federal Reserve, Charlene spent several years in management consulting at PwC and supported Wall Street banks following the 2008 financial crisis.

Charlene is passionate about wealth building through real estate investment in the DC metro area. She is a real estate investor and is currently an agent with Keller Williams Capital Properties. She enjoys working with first time home buyers and also focuses on supporting clients with flip and/or multifamily rental property investments in the District of Columbia.

Charlene is also passionate about financial education and served as the President of Greater Washington Jumpstart Coalition, a youth-focused financial education non-profit organization for four years. She has hosted multiple live family money segments on the Good Morning Washington Show on ABC 7 and has partnered with organizations including Industrial Bank, Kingston Math Academy, and E. L. Haynes Public Charter School to host financial education workshops for youth. Charlene is the author of two children’s books about money, Ayo's Money Jar and Ayo’s Had Enough. Since writing her two books, she has used the books to help drive a household conversation about money within communities of color.


Charlene studied Electrical Engineering at the University of Virginia and has a Masters In Business Administration from the Fuqua School of Business at Duke University. In her spare time, she enjoys running, strength training, and salsa dancing. She lives in Washington, DC with her husband, seven-year-old son Ayo, and 18-month-old daughter Folasade.