Charlene Fadirepo


Charlene Fadirepo is the Founder and CEO of Guidefi, a fin-tech platform that makes it easier for women and professionals of color to find their ideal financial advisors. Charlene started Guidefi after experiencing difficulty in finding the right financial advisor for her own family.

Guidefi recently launched the Guidefi Academy which includes bitcoin and cryptocurrency investing courses.


Charlene is a Bitcoin advisor and consultant who focuses on helping small businesses and non-profit organizations integrate Bitcoin into their overall business strategy. She has served as a Blockchain & Cryptocurrency Technical advisor for Georgian College and is sought-after economic empowerment, financial inclusion, and Bitcoin speaker. Charlene is deeply passionate about the global and human rights use case of Bitcoin across Africa. She is the co-host and creator of Bitcoin In Nigeria, a monthly Twitterspaces discussion series on the impact of Bitcoin in Nigeria.


Prior to Guidefi, Charlene led audit teams at the Federal Reserve to improve the safety and soundness of the U.S. financial system. She also spent several years as a management consultant with PwC, advising Wall Street banks following the financial crisis. As a thought leader in the fintech and investing space, Charlene has appeared on Good Morning America and ABC News. She also has been featured in Business Insider, Tech Crunch, Forbes and

Charlene is also passionate about financial education and served as the President of Greater Washington Jumpstart Coalition, a youth-focused financial education non-profit organization for four years. She has hosted multiple live family money segments on the Good Morning Washington Show on ABC 7 and has partnered with organizations including Industrial Bank, Kingston Math Academy, and E. L. Haynes Public Charter School to host financial education workshops for youth. Charlene is the author of two children’s books about money, Ayo's Money Jar and Ayo’s Had Enough. Since writing her two books, she has used the books to help drive a household conversation about money within communities of color.


Charlene studied Electrical Engineering at the University of Virginia and has a Masters In Business Administration from the Fuqua School of Business at Duke University. In her spare time, she enjoys running, strength training, and salsa dancing. She lives in Washington, DC with her husband, seven-year-old son Ayo, and 18-month-old daughter Folasade.